By Eyo eyo Ene
As the ICT world continues to shape the interaction between businesses and consumers; stakeholders believe that increased broadband connectivity will contribute greatly on Nigeria’s economy.
According to Mr. Olayinka Oni, Chief Technology Officer Microsoft Nigeria, said “people will get a lot more with broadband technology, especially through e commerce which is said to contribute about 7% to Nigeria’s GDP.”
In a recent report published by Ericsson Mobility, mobile broadband is becoming prominent in Sub-Saharan Africa as the region grows more reliant on mobile devices and society embraces mobility. And as Nigeria continue to lead other sub-Saharan countries, despite the challenges with broadband connectivity; Oni thinks SMEs will be more productive with increased internet penetration.
Currently buoyed by soaring internet penetration and mobile adoption rates, business in Nigeria’s vibrant ICT sector, is championed by innovative young entrepreneurs levering on unique advantages of IT infrastructure despite challenges in running the business.
According to Microsoft Nigeria’s CTO, “Technology is here to stay. It will continue to shape businesses.”
He thus advised business owners to acquaint themselves with technologies that would grow their businesses, while keeping an eye on online consumer bbehaviour and the latest trends in ICT.
Considering the tight capital for startups, Oni also urged young entrepreneurs to leverage on new trends in technology, i.e. social media platforms, email marketing, online data and collaborative tools to drive growth and cut overheads.
On adoption of cloud technology, he advised that SMEs take precaution and use genuine software.