We are hearing that Nigerian Breweries PLC may be considering sacking Nollywood superstar Genevieve Nnaji for her blunder at the Africa Magic Viewers’ Choice Awards, which held last Saturday at the Expo Centre of the Eko Hotel and Suites Lagos.
During the presentation of an award with the Managing Director of the brewery behemoth, the star actress made an utterance that absolutely contradicts the brand identity of one of NB’s major products, Amstel Malta. The blunder is considered unforgivable as Genevieve is an official Amstel Malta ambassador and, along with fellow Amstel ambassador and Nigerian football star Mikel Obi, the faces of the non-alcoholic beverage.
While the actress was announcing the company’s package for the winner of the Best Actor (Drama) award, which included 6 months worth of free Amstel Malta, Genevieve concluded by saying: “Get fat!” The problem with that is that Amstel Malta announces itself as a low sugar malt beverage which is positioned as a healthy alternative to other malt drinks that have more sugar in them. So, Amstel Malta should not make you fat.
Though unconfirmed, we are hearing that the Nigerian Breweries management are worried that with her popularity and status, Genevieve’s blunder may affect the company’s recent overall strategic move towards healthier beverages, with the launch of Star-Lite last year and the recent launch of ACE, which is a herbal roots-blend that promotes a healthier lifestyle of fun and enjoyment.